Identity / Branding
OrangeLoops
Concept / Research
Branding creation for OrangeLoops.
Began with gathering information about the company's objectives and desired brand concepts through stakeholder interviews.
The name OrangeLoops was already established, representing the iterative process of obtaining better ideas, products, and
results.
After defining the objective, various proposals were explored for graphic representation, aiming to denote the loop and repetition.
Once the options were narrowed down, the selection process began with options
that function well in black and white and have the most potential before moving on
to the color stage.
DEFINITION
Brand Manual
Once the path has been defined with the stakeholders, we begin with the stage of
defining and fine-tuning the brand. This allowed us to provide the client with a brand
manual so that they can use the logo in the different contexts of the company without
the need for a designer.
Completion
Applications
To complete the identity project, different institutional pieces were created to
showcase the potential of the logo, color palette, and typography defined in the
development process.
Testimonial
Working with Martin was a great experience. He understood our company and delivered a full brand manual that exceeded our expectations. The designer was professional, responsive, and detail-oriented, making necessary changes efficiently.
We're very happy with the final product and would recommend this designer to anyone looking for a creative and professional designer.
Omar Hagopian
Co-Founder & Head of Design